Plausible Community Edition
Cookie-free web analytics; the free Community Edition is the self-hosted AGPL release.
Web Analytics
Free self-hostedOpen source · AGPL-3.0
Categories
Self-hosted alternatives to Google Analytics
Entries in our catalogue that can take over from Google Analytics. Each one states why, and links the vendor's own source for the claim.
Why it can replace Google Analytics: Vendor states Plausible was built as "a direct alternative to Google Analytics and the adtech world behind it". Source
Matomo On-Premise
Web analytics you host yourself, with a free On-Premise Community edition.
Web Analytics
Free self-hostedOpen source · GPL-3.0Why it can replace Google Analytics: Vendor page states "Matomo is the Google Analytics alternative" and presents On-Premise as it. Source
Umami
Cookie-free, privacy-first web analytics you can self-host or run on the vendor's cloud.
Web Analytics
Free self-hostedOpen source · MITWhy it can replace Google Analytics: The vendor's comparison page is titled 'Umami vs. Google Analytics - The Privacy-First Alternative'. Source
Fathom Analytics
Privacy-focused web analytics; self-hosting means the older MIT-licensed Fathom Lite.
Web Analytics
Free self-hostedOpen source · MITWhy it can replace Google Analytics: A vendor page is titled 'Fathom Analytics: Privacy-First Google Analytics Alternative'. Source
OpenPanel Analytics
Open-source Mixpanel alternative: web and product analytics you can self-host with Docker Compose.
Web Analytics
Free self-hostedOpen source · AGPL-3.0Also offers paid editions — see the detail.
Why it can replace Google Analytics: The vendor publishes a Google Analytics comparison page and a GA4 migration guide. Source
PostHog
Open-source product analytics, session replay, feature flags and experiments you can self-host.
Web Analytics
Free self-hostedOpen source · MIT ExpatWhy it can replace Google Analytics: The vendor publishes a migration guide converting GA4 BigQuery exports into PostHog's event schema. Source