Umami
Cookie-free, privacy-first web analytics you can self-host or run on the vendor's cloud.
Web Analytics
Umami is a privacy-first web analytics platform reporting pageviews, visitors, referrers, campaigns, custom events, funnels, user journeys, cohorts, retention, session replays and heatmaps without cookies or the automatic collection of personal data. It runs as a Node.js application backed by PostgreSQL, from source, as a container or with Docker Compose, or through the vendor's managed Umami Cloud. The self-hosted edition is free under an MIT licence and, per the vendor's own comparison pages, includes session replay and heatmaps at no cost, while the managed cloud tiers meter events, cap data retention and keep white-labelling and the streaming API on the Business plan and above.
Key features
- Self-HostedFree self-hosted
- LicenceOpen source · MITDeploymentSelf-hosted
Limits, notes & source
Self-Hosted
- Limits
- Carries the full feature set at no licence cost: the vendor states session replay, heatmaps, funnels and cohorts are free when self-hosting and that cloud and self-hosted carry the same features. You provide the server, the Node.js runtime and a PostgreSQL database.
- Notes
- The vendor states self-hosting is free forever and that the MIT-licensed codebase is the same software behind Umami Cloud. Licence read from the repository LICENSE file (MIT, Copyright (c) 2022 Umami Software, Inc.). The public pricing page covers only the cloud tiers, so the free-self-hosting claim rests on the vendor's comparison and blog pages rather than on a dedicated self-hosting price list.
- Umami Cloud - HobbyFree self-hosted
- LicenceLicence unverifiedDeploymentManaged cloud available
- Umami Cloud - Business200 USD per account / month
- LicenceLicence unverifiedDeploymentManaged cloud available
- Umami Cloud - Pro20 USD per account / month
- LicenceLicence unverifiedDeploymentManaged cloud available
- Umami Cloud - EnterprisePrice on request
- LicenceLicence unverifiedDeploymentManaged cloud available
Limits, notes & source
Umami Cloud - Hobby
- Limits
- Up to 100,000 events per month, 1 website, 6 months of data retention, community support.
- Notes
- Listed at 0 USD per month. A managed service, so no open-source licence applies to this edition.
- Source
- umami.is/pricing ↗
Umami Cloud - Business
- Limits
- 10 million events per month included, then 0.00002 USD per additional event; unlimited websites and team members, 5 years of data retention, session replays (5,000 included, 0.005 USD each after), heatmaps, white-labelling, streaming API and chat support.
- Notes
- The first cloud tier to include session replays, heatmaps, white-labelling and the streaming API. A managed service, so no open-source licence applies.
- Source
- umami.is/pricing ↗
Umami Cloud - Pro
- Limits
- 1 million events per month included, then 0.00003 USD per additional event; up to 20 websites, up to 10 team members, 2 years of data retention, API access and email support.
- Notes
- Sold as one plan per cloud account with per-event overage rather than per seat, hence the ACCOUNT unit. A 14-day free trial is offered. Session replay, heatmaps, white-labelling and the streaming API are not included at this tier.
- Source
- umami.is/pricing ↗
Umami Cloud - Enterprise
- Limits
- Everything in Business plus SAML single sign-on, onboarding support, an uptime SLA, custom data retention, invoice billing and enterprise support.
- Notes
- Published only as custom pricing with a contact-sales address; no amount is stated, so none is recorded.
- Source
- umami.is/pricing ↗
Pros & cons
Strengths
Trade-offs
Show 1 more
- The public price list covers only the cloud; there is no dedicated self-hosting price page. Source
Umami replaces
Products this app is built to take over from, with the vendor's own evidence.
Moving your content across: Documented per product: what you do on the side you are leaving, what this app does with the result, and what does not survive the trip. Every step links to the page that documents it.
- Google Analytics/Google Analytics 4 (GA4)The vendor's comparison page is titled 'Umami vs. Google Analytics - The Privacy-First Alternative'. · The vendor states Umami covers the core web analytics you actually use in GA4: pageviews, referrers, UTM campaigns, custom events, funnels and revenue.Source
- CaveatUmami's docs list data import only for Umami Cloud (Pro plan, handled by their team); nothing is documented for a self-hosted instance.Source
- CaveatUmami advertises import from Plausible and others, but the import doc is Umami Cloud only — a Pro-plan service their team runs, and it accepts self-hosted Umami PostgreSQL dumps or CSV, not a Plausible export.Source
- CaveatThe same import page governs Matomo data: Umami's import is a Pro-plan Cloud service handled by their team, so a self-hosted Umami has no documented path for existing Matomo history.Source
Similar apps
Other entries from this catalogue in the same category, with a free self-hosted edition first and then the higher star count. Only software we publish appears here — each card opens the entry, where its price, licence and check date are recorded.
PostHog
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Open-source product analytics, session replay, feature flags and experiments you can self-host.
Plausible Community Edition
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Matomo On-Premise
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