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Self-hosted alternatives to Google Analytics 4 (GA4)

Entries in our catalogue that can take over from Google Analytics 4 (GA4). Each one states why, and links the vendor's own source for the claim.

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  Plausible Community Edition

  Cookie-free web analytics; the free Community Edition is the self-hosted AGPL release.

  Web Analytics

  Free self-hostedOpen source · AGPL-3.0

  12 Sept 2026★ 29,044Source ↗

  Why it can replace Google Analytics 4 (GA4): Ships a documented importer that pulls historical GA4 stats into the same dashboard. Source

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  Matomo On-Premise

  Web analytics you host yourself, with a free On-Premise Community edition.

  Web Analytics

  Free self-hostedOpen source · GPL-3.0

  12 Sept 2026★ 21,861Source ↗

  Why it can replace Google Analytics 4 (GA4): Docs describe migrating GA4 data with the Google Analytics Importer plugin. Source

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  Umami

  Cookie-free, privacy-first web analytics you can self-host or run on the vendor's cloud.

  Web Analytics

  Free self-hostedOpen source · MIT

  13 Sept 2026★ 38,763Source ↗

  Why it can replace Google Analytics 4 (GA4): The vendor states Umami covers the core web analytics you actually use in GA4: pageviews, referrers, UTM campaigns, custom events, funnels and revenue. Source

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  Fathom Analytics

  Privacy-focused web analytics; self-hosting means the older MIT-licensed Fathom Lite.

  Web Analytics

  Free self-hostedOpen source · MIT

  13 Sept 2026★ 8,020Source ↗

  Why it can replace Google Analytics 4 (GA4): The vendor states its GA importer brings GA4 data into Fathom; the importer ships with the hosted plans, not with Fathom Lite. Source

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